Entrepreneur of the Week - Sergey Brin & Larry Page
"We have a mantra: don't be evil, which is to do the best
things we know how for our users, for our customers, for
everyone. So I think if we were known for that, it would be a
wonderful thing." - Sergey Brin Larry Page
Learn more about Sergey Brin & Larry Page at: http://www.evancarmichael.
Want More Advice From Top Entrepreneurs?
* Check out my latest Modeling the Masters video
and blog post at: http://evancarmichael.com/
Business Building - 12 Step Business Growth Plan by Mark Deo
Running a small business requires having the right knowledge
and applying self discipline on a daily basis. For this
reason I have prepared what I call the "12 Step Business
Growth Plan." Like the Alcoholics Anonymous 12 step plan, it
is the core of what we need to do to keep us focused on proven
management practices. I recommend that my students, listeners
and clients print them and post them in their work area to
review daily while planning for the next days activities.
1. Set Specific Goals
Goals must be specific. Saying that you're going to get more
customers is not good enough. How many? By when? What type of
customers? These are kind of questions you need to be asking
yourself. Put your goals in writing. More than 90% of those
people that write down specific, realistic, deadline oriented
goals actually achieve their goals! Finally, visualize
yourself in the future. Most people think in pictures. As you
begin to right down your vision place yourself in the future
and make it seem real. You will be amazed at the results.
2. Seek Out Change
Let's face it change is the only constant. The longer you
"do what you've always done," the harder it will be to do
something different. It is ideas that bring change about in
our world. Nearly every great invention, system or model was
born from the idea of a lone entrepreneur. Psychologists are
now saying that creativity is a "learned trait." Experiment
with creative ways of doing things. Don't just settle for the "easy way." Do this daily and watch you creativity grow and
your business soar!
3. Focus on Branding
Branding is not merely for the BIG players. Entrepreneurs and
small business owners can also differentiate themselves with ... (continued)
Read the complete article here: http://www.
Evan's Recommended Resource:
* Free 7 Day eCourse on How to Write a Business Plan
including the the worst executive summary I've ever read:
http://www.evancarmichael.com/
Work-Life - Give up excuses! by Leslie Gail
So, we all have excuses in life that we fall back on time and
time again. Maybe because of difficult upbringings, or
hardships, certain beliefs have laid their imprint on you.
Excuses keep you from venturing forward, in that they keep
you safe from possible heartbreak. Having an excuse excuses
you from facing the truth, while keeping you in your comfort
zone. Maybe someone uses the excuse that they never have
enough time. Sound familiar? Then, they create a lifestyle
that feeds into this excuse. They keep extremely busy, they
overcommit themselves, they take on far too many
responsibilities. Then they tell themselves "See, I told you
I never have enough time". Well their wish is granted. Others
tell themselves that they will always be overweight, it's just
in their genes. Because they believe this excuse, they
continue to eat unhealthy foods and stray from exercise. Why
bother, they tell themselves, if they are always going to be
out of shape anyway. This plays into the victim mentality.
Not very empowering. What if you didn't have any excuses to
fall back on? What if you took responsibility for all of your
choices and all of the subsequent consequences? Would this
make your life harder in that you would have to venture out
there and face some of your fears? Or, would it make you
stronger and more confident because you would be taking
responsibility for all of your actions? You wouldn't be using
excuses as your safety net. In order to move past your
excuses, you first have to admit you have them in the first
place. This is the difficult part. Once you've admitted that
you don't need to be overweight for the rest of your life,
then you need to do something about it. Something to think
about.
ACTION STEPS FOR THE WEEK:
1. List your top excuses
So, what are the top excuses you use? "I'm always going ... (continued)
Read the complete article here: http://www.
Sales & Marketing - Your Pre Approach Letter by Donald F. Pooley
The last issue dwelt on the significance of your letterhead in
building credibility with a prospect you haven't yet met.
But he has to open the envelope first, and if he's like most
of us who get a lot of mail, much is discarded unopened. In
most cases it's the stereotyped ones, those with a company
name in the corner, a typed address, and mass mailing stamp.
So don't use a company envelope, use your own, write the
address by hand, and stick on a real stamp. This doesn't
mean the prospect will read your letter, but it increases the
probability that he'll open the envelope.
When he unfolds your letter you must have something to grab
his attention, and get him to read on. A bold-faced line at
the top of your message. If you've been referred it could
read, "Why did Jack Jones consult me?", or "Why did Jack
Jones suggest that I contact you?".
If you haven\'t been referred, then you have to have a very
strong 'grabber' headline.
The tabloids at the supermarket check-out counters are good
at this. They name a well-known person and state something
unbelievable about them such as "Kirstie Alley now weighs
302 pounds!", or pose it as a question "Which well-known TV
star now weighs 302 pounds? (see inside)".
And people take them off the rack to leaf though or buy. So
we know that it works.
How can we use it?
Find a well-known person whose financial record is abysmal.
For example, "What top TV star left his debts to his
widow?" ... (continued)
Read the complete article here: http://www.
Leadership - Dealing With Different Personality Types: What M&Ms Teach You About Life by Lynda-Ross Vega
Ever wondered why they make M&Ms in so many different
colors? It's because, as the saying goes, variety is
the spice of life. How boring and unappealing would a
bag full of all brown M&Ms be?
Well, society is like that bag of M&Ms, there's a lot
of diversity going on in terms of race, culture, ethnicity
and lifestyle.
One type of diversity that's often overlooked is
psychological diversity. I'm talking about the differences in
the way we each view the world.
Your perception is a filter that translates your
experiences into meaning. It is at the core of who you are,
and it impacts your values, your beliefs, your feelings and
your psychology.
At any given moment, our brains are being exposed to
millions of bits of sensory information, sights, sounds,
textures and emotions. Because we can only process a
small fraction of all that information, much of it gets
filtered out.
What makes this interesting is that each of us filters out
different sensors, so we are each experiencing a different
"reality," often without realizing that this reality is
unique to us.
In fact, neuro-research shows that our particular set of
filters is most likely hard-wired, not readily changeable,
and not as clearly noticeable as are many other types of
differences.
What this means is that sometimes other people's actions,
views and approaches to life will make no sense (based on our ... (continued)
Read the complete article here: http://www.
Entrepreneur Blog of the Week - Startup Professionals
Musings
Selected ideas and assistance to entrepreneurs and startup
founders in finding business ideas, funding, executive
mentoring, and business networking to incorporate a business,
file patents, add an advisory board, and address operational
issues.
Visit the blog here: http://blog.
What Do You Think???
Do you have 5 minutes to answer 3 questions? I would love you
know what you think about my newsletter and what we could add
/ remove to make it more useful for you. Please let me know
and answer my 3 question survey at: http://
If I get enough responses then a change will be made!
As always, if you know someone who could benefit from the
thoughts in this newsletter feel free to forward it
to them.
Ps. If you want to keep in touch, follow me on Twitter at http://twitter.com/
or Facebook at: http://www.facebook.com/
Evan Carmichael
http://www.EvanCarmichael.com
275 Macpherson Avenue, Suite 103
Toronto, Ontario
M4V 1A4
"We have a mantra: don't be evil, which is to do the best
things we know how for our users, for our customers, for
everyone. So I think if we were known for that, it would be a
wonderful thing." - Sergey Brin Larry Page
Learn more about Sergey Brin & Larry Page at: http://www.evancarmichael.
Want More Advice From Top Entrepreneurs?
* Check out my latest Modeling the Masters video
and blog post at: http://evancarmichael.com/
Business Building - 12 Step Business Growth Plan by Mark Deo
Running a small business requires having the right knowledge
and applying self discipline on a daily basis. For this
reason I have prepared what I call the "12 Step Business
Growth Plan." Like the Alcoholics Anonymous 12 step plan, it
is the core of what we need to do to keep us focused on proven
management practices. I recommend that my students, listeners
and clients print them and post them in their work area to
review daily while planning for the next days activities.
1. Set Specific Goals
Goals must be specific. Saying that you're going to get more
customers is not good enough. How many? By when? What type of
customers? These are kind of questions you need to be asking
yourself. Put your goals in writing. More than 90% of those
people that write down specific, realistic, deadline oriented
goals actually achieve their goals! Finally, visualize
yourself in the future. Most people think in pictures. As you
begin to right down your vision place yourself in the future
and make it seem real. You will be amazed at the results.
2. Seek Out Change
Let's face it change is the only constant. The longer you
"do what you've always done," the harder it will be to do
something different. It is ideas that bring change about in
our world. Nearly every great invention, system or model was
born from the idea of a lone entrepreneur. Psychologists are
now saying that creativity is a "learned trait." Experiment
with creative ways of doing things. Don't just settle for the "easy way." Do this daily and watch you creativity grow and
your business soar!
3. Focus on Branding
Branding is not merely for the BIG players. Entrepreneurs and
small business owners can also differentiate themselves with ... (continued)
Read the complete article here: http://www.
Evan's Recommended Resource:
* Free 7 Day eCourse on How to Write a Business Plan
including the the worst executive summary I've ever read:
http://www.evancarmichael.com/
Work-Life - Give up excuses! by Leslie Gail
So, we all have excuses in life that we fall back on time and
time again. Maybe because of difficult upbringings, or
hardships, certain beliefs have laid their imprint on you.
Excuses keep you from venturing forward, in that they keep
you safe from possible heartbreak. Having an excuse excuses
you from facing the truth, while keeping you in your comfort
zone. Maybe someone uses the excuse that they never have
enough time. Sound familiar? Then, they create a lifestyle
that feeds into this excuse. They keep extremely busy, they
overcommit themselves, they take on far too many
responsibilities. Then they tell themselves "See, I told you
I never have enough time". Well their wish is granted. Others
tell themselves that they will always be overweight, it's just
in their genes. Because they believe this excuse, they
continue to eat unhealthy foods and stray from exercise. Why
bother, they tell themselves, if they are always going to be
out of shape anyway. This plays into the victim mentality.
Not very empowering. What if you didn't have any excuses to
fall back on? What if you took responsibility for all of your
choices and all of the subsequent consequences? Would this
make your life harder in that you would have to venture out
there and face some of your fears? Or, would it make you
stronger and more confident because you would be taking
responsibility for all of your actions? You wouldn't be using
excuses as your safety net. In order to move past your
excuses, you first have to admit you have them in the first
place. This is the difficult part. Once you've admitted that
you don't need to be overweight for the rest of your life,
then you need to do something about it. Something to think
about.
ACTION STEPS FOR THE WEEK:
1. List your top excuses
So, what are the top excuses you use? "I'm always going ... (continued)
Read the complete article here: http://www.
Sales & Marketing - Your Pre Approach Letter by Donald F. Pooley
The last issue dwelt on the significance of your letterhead in
building credibility with a prospect you haven't yet met.
But he has to open the envelope first, and if he's like most
of us who get a lot of mail, much is discarded unopened. In
most cases it's the stereotyped ones, those with a company
name in the corner, a typed address, and mass mailing stamp.
So don't use a company envelope, use your own, write the
address by hand, and stick on a real stamp. This doesn't
mean the prospect will read your letter, but it increases the
probability that he'll open the envelope.
When he unfolds your letter you must have something to grab
his attention, and get him to read on. A bold-faced line at
the top of your message. If you've been referred it could
read, "Why did Jack Jones consult me?", or "Why did Jack
Jones suggest that I contact you?".
If you haven\'t been referred, then you have to have a very
strong 'grabber' headline.
The tabloids at the supermarket check-out counters are good
at this. They name a well-known person and state something
unbelievable about them such as "Kirstie Alley now weighs
302 pounds!", or pose it as a question "Which well-known TV
star now weighs 302 pounds? (see inside)".
And people take them off the rack to leaf though or buy. So
we know that it works.
How can we use it?
Find a well-known person whose financial record is abysmal.
For example, "What top TV star left his debts to his
widow?" ... (continued)
Read the complete article here: http://www.
Leadership - Dealing With Different Personality Types: What M&Ms Teach You About Life by Lynda-Ross Vega
Ever wondered why they make M&Ms in so many different
colors? It's because, as the saying goes, variety is
the spice of life. How boring and unappealing would a
bag full of all brown M&Ms be?
Well, society is like that bag of M&Ms, there's a lot
of diversity going on in terms of race, culture, ethnicity
and lifestyle.
One type of diversity that's often overlooked is
psychological diversity. I'm talking about the differences in
the way we each view the world.
Your perception is a filter that translates your
experiences into meaning. It is at the core of who you are,
and it impacts your values, your beliefs, your feelings and
your psychology.
At any given moment, our brains are being exposed to
millions of bits of sensory information, sights, sounds,
textures and emotions. Because we can only process a
small fraction of all that information, much of it gets
filtered out.
What makes this interesting is that each of us filters out
different sensors, so we are each experiencing a different
"reality," often without realizing that this reality is
unique to us.
In fact, neuro-research shows that our particular set of
filters is most likely hard-wired, not readily changeable,
and not as clearly noticeable as are many other types of
differences.
What this means is that sometimes other people's actions,
views and approaches to life will make no sense (based on our ... (continued)
Read the complete article here: http://www.
Entrepreneur Blog of the Week - Startup Professionals
Musings
Selected ideas and assistance to entrepreneurs and startup
founders in finding business ideas, funding, executive
mentoring, and business networking to incorporate a business,
file patents, add an advisory board, and address operational
issues.
Visit the blog here: http://blog.
What Do You Think???
Do you have 5 minutes to answer 3 questions? I would love you
know what you think about my newsletter and what we could add
/ remove to make it more useful for you. Please let me know
and answer my 3 question survey at: http://
If I get enough responses then a change will be made!
As always, if you know someone who could benefit from the
thoughts in this newsletter feel free to forward it
to them.
Ps. If you want to keep in touch, follow me on Twitter at http://twitter.com/
or Facebook at: http://www.facebook.com/
Evan Carmichael
http://www.EvanCarmichael.com
"Over 14 million entrepreneurs helped and counting!"
275 Macpherson Avenue, Suite 103
Toronto, Ontario
M4V 1A4
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